From the Archives: Citrus Families and Citrus Labels

Crate labels have a long-standing history in the Florida Citrus Industry illustrating important objects, people or landscapes to the specific brand and grower’s association. This can be seen in many labels that illustrate different family members of Citrus company owners. 

One example of this is the Baby-Ade label. The label features a baby with an orange and a tropical landscape. The baby on the label is a part of the Lee family - the father of Elizabeth Lee Barron. The Baby-Ade brand was a part of the Lee family corporation out of Tampa, Florida. This citrus company grew and processed oranges, grapefruits, and tangerines. Many of the other Lee family members were also featured on their company’s label including Aunt Miriam, Aunt Rosemary, Aunt Rowen Katherine, and even the family dog named Juno, also known as “Goo Goo.” 

Citrus label families have even seen cross over into the Florida Citrus Queen competition. The Prevatt family featured Ruby Prevatt on their Ruby label. The Ruby brand was a part of the Lake Region Packing Association and was owned and operated by the Prevatt family. Ruby Prevatt was a part of the 1939 Florida Citrus Queen competition and was sponsored by the Tavares Woman’s Club. She is also the daughter of Florida Citrus Hall of Fame inductee Jennings Bryant “Babe” Prevatt.

Label advertisement and artwork played a large role in promoting the citrus industry. The ability to implement family members or scenes into the labels allows for a greater connection to customers and the importance of citrus in the family diet. 

All of the labels mentioned above and more can be viewed in the McKay Archives Citrus Label digital collection at https://archives.flsouthern.edu/digital/collection/labels/search/page/1. 

 

Written by Emily Allen, Florida Citrus Hall of Fame Fellow
In partnership with Florida Southern College’s McKay Archives Center
Spring 2024

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Sources:

Calise, Gabrielle. “A Tampa Librarian Wants to Save Florida’s Vanishing Citrus Labels — And Her Family History.” Tampa Bay Times (St. Petersburg, Florida), March 16, 2021. https://www.tampabay.com/life-culture/history/2021/03/16/a-tampa-librarian-wants-to-save-floridas-vanishing-citrus-labels-and-her-family-history/. 

[Miss Ruby Prevatt]. The Orlando Sentinel (Orlando, Florida), January 22, 1939.